News Title
Mahindra Rodeo wins The Best Website Award- Automotive in Campaign India Digital Media Awards India 2010
(July 28, 2010)
Mahindra Rodeo wins the Gulf Monsoon Scooter Rally in its first year of participation - (June 13, 2010)
Scooter Diaries- The Strategist- Business Standard - (October 6, 2009)
We aim to build end-to-end global two wheeler business- On Track- Financial Express - (October 3, 2009)
Take 5- Brand Equity- Economic Times - (September 30, 2009)
News Content
Mahindra Rodeo wins The Best Website Award- Automotive in Campaign India Digital Media Awards India 2010
July 28, 2010Mahindra Rodeo website (www.mahindrarodeo.com) has been rated as the best website in automotive category for its innovative design and customer engagement features. Mahindra Rodeo is one of the pioneer websites in the world which uses webcam motion sensor technology for page navigation. The entire website can be surfed without touch of mouse or key boards, just simply using the hand motion signals from a distance. The entire website is a 3D product walkthrough with very great visual look and appeal. The customize section of the website offers customization on the Rodeo. The website also offers interesting way of consumer connect with social media.
Mahindra Rodeo wins the Gulf Monsoon Scooter Rally in its first year of participation
June 13, 2010Shamim Khan steers the Power Scooter to victory
Mahindra Two Wheelers recently won the Gulf Monsoon Scooter Rally in the very first year of its participation. This is the first time that Mahindra participated in an event of such magnitude. National champion, Shamim Khan, participated with a Mahindra Rodeo which is known for its durability and power.
Speaking on the occasion, Mr. Anoop Mathur, Sector President and Member of the Group Executive Board, Mahindra & Mahindra Ltd. said, “We are extremely proud to see Shamim win the Gulf Monsoon Scooter Rally, an event Mahindra 2 Wheelers has participated in for the very first time. With this victory, the Rodeo has proved itself on the tough dirt track, a clear validation of the fact that it is one of the most powerful scooters in its class.”
Scooter Diaries- The Strategist- Business Standard
October 6, 2009Mahindra & Mahindra has positioned its scooters, a portfolio of three (Duro, Rodeo and Flyte), as power scooters. "With their international appeal and powerful performance, our world-class scooters will extend the Mahindra & Mahindra DNA of 'tough & rugged' style to a whole new consumer segment," says Mahindra & Mahindra Vice-chairman and Managing Director Anand Mahindra.
<<<........Read More........>>>We aim to build end-to-end global two wheeler business- On Track- Financial Express
October 3, 2009The Mahindra Group's venture into the two-wheeler segment began with the acquisition of the business assets of Kinetic Motor Company Ltd. (KMCL) Our strategic intent from the beginning has been to be a credible player in the Indian two-wheeler industry. We would aim to build a robust end-to-end global two-wheeler business with presence in all product segments. We will design and market a range of scooters, value engineered motorcycles and high-end motorcycles for the Indian and global markets. MTWL will offer differentiated products with more value enhancing features to the consumers. We will offer products with good technology, superior design and styling, and strong after-sales service. M&M believes in and is committed to innovation, customer centricity and delivering trust, reliability and excellent value for money to its customers.
<<<........Read More........>>>Take 5- Brand Equity- Economic Times
September 30, 2009Mahindra Group's foray into the two wheelers sector with Mahindra Two Wheelers Ltd., leverages Mahindra & Mahindra's 62 years of automotive manufacturing experience. There are several macro environmental trends which make the scooter market especially attractive to Mahindra. These include a younger, more affluent customer base with a significant number of empowered women and increased scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand, given the company's significant presence and brand equity in these markets. We introduced the Flyte as its first two-wheeler offering across all markets in India and with the recent launch of the 2 new scooters namely Mahindra Rodeo and Mahindra Duro we have created a new market segment for Power Scooters in India.
<<<........Read More........>>>
COMPANY
